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Yankees, Pinstripe Bowl partner with ACC

Partnership to run from 2014 to 2019 06/25/2013

The New York Yankees and the New Era Pinstripe Bowl today announced a multi-year partnership with the Atlantic Coast Conference.

The six-year affiliation between the two renowned brands includes the ACC's commitment to play in the annual New Era Pinstripe Bowl from 2014 to 2019. New Era Pinstripe Bowl from 2014 to 2019. Additionally, for all New York Yankees regular season games beginning in 2014, the ACC will have a significant branding presence in Yankee Stadium, featuring a fixed sign along the third base line and home plate rotating signage.

Beginning in 2014, the ACC will face off against the Big Ten Conference - who entered into a multi-year partnership with the New York Yankees and the New Era Pinstripe Bowl on June 3 - in the annual New Era Pinstripe Bowl at Yankee Stadium.

"The addition of the ACC to the New Era Pinstripe Bowl, along with the Big Ten, will provide an annual matchup of some of college football's top-tier programs," said New York Yankees Managing Partner Hal Steinbrenner. "With outstanding institutions all along the East Coast as well as the Northeast, the ACC is an attractive participant and partner for the New Era Pinstripe Bowl. We look forward to hosting the ACC, its fans and alumni in New York City for years to come during the holiday season."

"The partnership between the ACC and the New Era Pinstripe Bowl makes sense on so many levels and we areextremely pleased that one of the league's football teams will be showcased in this game annually," said ACCCommissioner John Swofford. "With our 15-member conference stretching along the entire Atlantic Coast, this will be a great opportunity for our fans and alums to connect in the media capital of world and with one of the most storied and successful franchises in sports."

Established in 2010, the New Era Pinstripe Bowl has featured some of the most memorable moments of bowl seasons in just three short years, including the exciting finish in the inaugural 2010 game in which KansasState missed a game-tying two-point conversion in the final minute, and the record-setting 208-yard rushing performance by Syracuse's Prince-Tyson Gulley in last year's game.

The 2012 New Era Pinstripe Bowl featured six 2013 NFL draft picks, including each of the game's starting quarterbacks - Syracuse's Ryan Nassib (Giants) and West Virginia's Geno Smith (Jets).

The 2012 New Era Pinstripe Bowl, featuring a 38-14 Syracuse victory over West Virginia, recorded a 3.9 household coverage rating. For bowls played prior to New Year's Day, only the Chick-fil-A Bowl (5.6 HH cvg rtg) and the Alamo Bowl (4.8 HH cvg rtg) recorded better overall ratings. After drawing a 2.5 total rating in 2011, the New Era Pinstripe Bowl's 56 percent ratings increase was the second-largest for all bowls on ESPN this past season through Jan. 1, 2013. Only the Armed Forces Bowl (+62 percent) bested the New Era Pinstripe Bowl for largest HH increase in 2012 vs. 2011.

Additionally, the New Era Pinstripe Bowl has seen increased attendance each of its first three years of existence, including a record 41,203 in 2012.

"The New Era Pinstripe Bowl in its short history has featured great match-ups and delivered exciting football tofans," said Christopher H. Koch, New Era CEO. "The addition of the Atlantic Coast Conference takes this event to the next level."

The 2013 New Era Pinstripe Bowl will take place on Saturday, December 28. The game will be nationally televised by ESPN, which has also secured national and local radio rights for ESPN Radio. Fans are encouraged to visitnewerapinstripebowl.com, the official website of the New Era Pinstripe Bowl, for access to up-to-the-momentinformation regarding the game and to sign up to volunteer.

In the week prior to the New Era Pinstripe Bowl game, players, coaches and university staff take part in a variety of events, showcasing their respective universities to the New York metropolitan area. Special events, promotions and community outreach will take place throughout New York City during the week of the bowl game to create an unforgettable experience for fans, families, players and staffs of the two teams.

Prior to the inception of the New Era Pinstripe Bowl in 2010, the last college football bowl game had been played in the Bronx in 1962 when Nebraska edged Miami (Fla.), 36-34, in the Gotham Bowl at the original Yankee Stadium.

About New Era Cap Company, Inc.
New Era is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball, New Era is the brand of choice not only for its headwearcollection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era encourages people to "FLY YOUR OWN FLAG™." The Company is headquartered in Buffalo, N.Y. and operates facilities in Canada, Europe, Brazil, Japan and Hong Kong. For more information, visit www.neweracap.com.

About the ACC
The Atlantic Coast Conference, now in its 60th year of competition, has long enjoyed the reputation as one of the strongest and most competitive intercollegiate conferences in the nation. Since the league's inception in 1953, ACC schools havecaptured 127 national championships, including 67 in women's competition and 60 in men's. In addition, NCAAindividual titles have gone to ACC student-athletes 146 times in men's competition and 102 times in women's action. For more information, visit theACC.com.

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